My Payday Loan Revamps Website Further
By Paul RizzoPayday Loan Writer
Following the introduction of RSS feeds to its website, My Payday Loan is revamping its online presence to increase user-friendliness. Consumers looking to learn about the payday loan business or apply for the advances outright will benefit from new upgrades.
The site's new pages describe the application process, some of the benefits of pay day loans and the importance responsible lending.
“The My Payday Loan website has three key purposes for us as a business. The first is to inform customers so that they can make the right buying decisions when looking at lending products; the second to reassure them that the process is simple and transparent and that they are dealing with a responsible business; and the third is to provide them with a quick and convenient way to apply. Our feeling is that the new look is clearer and easier to navigate than before and that has to be good for the customer," Kerry Thomas, the firm's web manager, said.
The site uses the analogy of payday loans as a "Financial Taxi," taking a consumer on a quick, short-term journey to financial freedom in simpler, quicker fashion than longer-term loan providers offer.
Another important point is the company's approach to responsible lending. It states quite clearly that customers should think about what they can genuinely repay before getting themselves in over their heads with a personal loan.
"One key benefit of a payday loan is that customers can use it to bridge the gap between paydays but can also clear their debt in one simple repayment," Thomas said. "This means that customers borrow and pay for what they need rather than paying for years for a pizza they once bought on their credit card when money was tight!”
